About Us

Who we are?

We love clean, stylish, high quality minimalist watches that don't break the bank. Our watches offers high quality design and build for every-day wear. We offer a simple shopping experience and deliver worldwide. 

What is minimalism?

Minimalism is a tool that can assist you in finding freedom. Freedom from fear. Freedom from worry. Freedom from overwhelm. Freedom from guilt. Freedom from depression. Freedom from the trappings of the consumer culture we’ve built our lives around. Real freedom.

Minimalism is something we take for granted. The idea that there is virtue in stripping away, that simplicity can be beautiful, and give rise to its own special kind of complexity, is one that feels as old as the world itself.

Who we are?

Stop Being Fancy is the creation of London-based entrepreneurs and designers. We found that in crafting work that is made more functional through simplicity, minimalism became a common aspiration. Minimalism spilled into our lifestyles and became a part of our identity. Finding a watch that fulfilled our need for minimalism at a reasonable price, however, proved difficult so we decided to launch our own line of watches for like-minded minimalists.

Our mission

To provide exquisitely simple and quality timepieces for every minimalist alike.

 Our values

Eliminate our discontent

Reclaim our time

Live in the moment

Experience real freedom

Create more, consume less

Focus on our health

Grow as individuals

Contribute beyond ourselves

Rid ourselves of excess stuff



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